Lead Design Engineer. 8+ years bridging design, code, and marketing in a FitTech SaaS scale-up. MA in Communication Design. Visual craft meets data-driven ownership.

Building End-to-End Customer Experiences.
At Scale. With Taste.

Strengths

Vibecoder by Nature
I've always thought in both languages, design and code, at once. With LLMs, I can now scale that capability to its fullest.
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Marketing-Rooted CX
I look at the entire customer experience through a marketing background: every touchpoint as part of growth, not just a screen.
Read my CV
Team Over Ego
Owning projects end-to-end, or leading teams to do it together. Hands-on, motivating and cooperative either way.
Hear from others

What I Bring.

As a hands-on designer and engineer, I have the ability to own products end-to-end, and to focus on creating measurable impact across three dimensions: driving revenue growth, improving operational efficiency, and increasing conversion rates.

“Marc's ability to bridge creativity and technology stands out. He doesn't just come up with great ideas - he turns them into products that solve real problems.”
Viktoria KnuthFrontend Developer

“His impact went far beyond Marketing. The workflows and solutions Marc built enabled Sales, Product, and Customer Success to work at their absolute best.”
Isabel RueckertMarketing Director

“Collaboration always happened on eye level. He trusted his team, fostered individual strengths, and created an environment where people could grow.”
Sera WinnerSenior Art Director

“Marc brings a rare combination of sharp strategic thinking and genuine creative vision - creative courage and strategic clarity, delivered.”
Maximilian MerscherSenior CRM Marketing Manager

“Marc understood the value of data protection and was keen to find solutions that are compliant and optimized for marketing at the same time.”
Jamie CrookesData Protection

“Marc's ability to bridge creativity and technology stands out. He doesn't just come up with great ideas - he turns them into products that solve real problems.”
Viktoria KnuthFrontend Developer

CV

Lead Creative Team

Sport Alliance GmbH, Hamburg

Led an international three-person Creative Team, owning web presence and visual design while guiding brand direction. Built a meeting scheduler driving 7x MQL growth and a partner marketplace eliminating 0.5 FTE maintenance annually across 85 partners through AI-native development workflows.

Period: Current – Jun 2024
About: Sport Alliance

Turning a landing page into an interactive product experience

Tasked with marketing the Branded Member Platform, I pitched the idea of embedding a live designer directly on the product page, letting studio owners upload their logo, pick their colors, and preview their own branded app before committing. A product page that doesn't just describe the product; it lets you experience it.

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7× more MQLs across brands, regions, and time zones

Our lead funnels had gaps: inconsistent conversion, no unified booking experience, and lacked seamless tracking. So I built a white-label B2B scheduler, integrated with Salesforce, HubSpot, and Google Workspace, optimized per brand, region, language, and time zone. 7× more MQLs in an A/B test against our previous tool.

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A thriving marketplace with 85+ partner integrations

Built a partner marketplace that eliminates 0.5 FTE of manual content maintenance annually across 85 partners through AI-native development workflows. Public-facing and in-app discovery became a major growth channel for the entire company.

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Enabling 3000+ gyms to sell memberships and trial sessions

Every studio had its own website and its own front desk, but no consistent way to convert visitors into members. So I built a white-label B2B checkout, wired into Magicline's payment and CRM stack. Live in 3000+ gyms (including RSG Group and Clever Fit) and later folded into Magicline's core product.

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